On the morning of April 1, the State Taxation Administration Heyuan Municipal Tax Service held the launching ceremony of the 35th National Tax Publicity Month (hereinafter referred to as the "Tax Publicity Month") and an offline face-to-face exchange event between tax authorities and enterprises. More than 50 representatives from relevant departments including Heyuan Municipal Bureau of Justice, Heyuan Federation of Industry and Commerce, and Heyuan Municipal Bay Area Digital Economy Technology Innovation Center, representatives of mainstream media at provincial and municipal levels, as well as representatives of tax-abiding enterprises from all walks of life in Heyuan, witnessed the launch of the Tax Publicity Month and had candid exchanges on tax services and economic development.

At 9:30 a.m., the 35th National Tax Publicity Month officially kicked off in Heyuan with the joint witness of all guests. It is understood that 2026 marks the starting year of the 15th Five-Year Plan and a crucial year for implementing the deployment of the Tax and Fee Collection and Administration Foundation Consolidation Project. With the theme of "Taxation·Rule of Law·Fairness", the 35th National Tax Publicity Month takes this opportunity to carry out solid tax law popularization, vigorously publicize the fundamental, pillar and guarantee role of taxation in national governance, guide citizens and enterprises to establish a correct concept of tax payment and enhance tax compliance awareness. It will continuously foster a tax ecosystem featuring paying taxes in accordance with the law and operating in a standardized manner, and create a sound tax rule-of-law environment for advancing the tax practice of Chinese-style modernization with high quality.

Zhong Kai, Member of the Party Committee and Deputy Director of the State Taxation Administration Heyuan Municipal Tax Service, introduced that taking this publicity month as an opportunity, the bureau will launch eight key activities. These include the tax rule of law co-governance campaign of "Ten-Thousand Screens Linkage + Cross-regional Law Popularization", the live broadcast activity of "People’s Voice Linking Bridge · Tax Express", the offline event of "Popularizing Social Security Policies to Thousands of Households to Benefit the People and Enterprises", and innovative publicity through the self-developed AI digital avatar "Amei" as an innovative publicity method. It will also increase the publicity of positive compliance cases and the exposure of tax-related illegal cases, further deepen tax rule of law education based on local realities, and promote publicity on improving the new tax and fee service system. In addition, the municipal tax service will continue to deepen and expand measures to facilitate enterprises and the public, make good use of the combined tax and fee policy and service packages, and further embed the concept of "Taxation, Rule of Law and Fairness" into people’s minds.

At the forum, enterprise representatives from industries such as electronic equipment manufacturing, chemical product manufacturing and hydropower generation delivered speeches in succession. They shared experiences in honest tax payment and compliant operation, affirmed the achievements of tax authorities in optimizing tax and fee services, implementing preferential policies and supporting enterprise innovation and development, and put forward constructive suggestions on policy implementation, service optimization and business environment construction and improvement. Responsible persons of relevant departments of Heyuan Municipal Tax Service responded to the opinions and suggestions on the spot, and clearly stated that it will give greater priority to promptly responding to the reasonable demands of taxpayers and fee payers, and continuously optimize and improve the quality and efficiency of tax services.

Qiu Huirong, General Manager of Jingdian (Heyuan) Display Technology Co., Ltd., said: "Compliant operation and tax payment in good faith are important guarantees for our company’s long-term and sustainable development. Proactively conducting tax compliance management is also an essential requirement for our own operation and development. We will integrate compliance requirements and integrity concepts into the whole process of corporate business to achieve sustainable and high-quality development."

During the exchange, Liao Dongfan, Chairman of Heyuan Federation of Industry and Commerce, fully recognized the continuous efforts of tax authorities in optimizing the business environment and their positive role in serving the development of the private economy. He issued an initiative to enterprise representatives present: "A fair and law-based tax environment is a vital guarantee for enterprise development. Operating in good faith and paying taxes in accordance with the law can not only consolidate the foundation for the healthy development of industries and maintain a fair competitive environment, but also feed back enterprise technological upgrading and industrial ecological innovation, realizing two-way empowerment of compliance and development. It is expected that entrepreneurs will continue to follow the path of compliant operation, act as honest taxpayers, and inject impetus into the integrated upgrading and green transformation and quality improvement of Heyuan’s manufacturing industry."

The principal person in charge of Heyuan Municipal Tax Service stated that rule of law and fairness are prominent manifestations of the optimal business environment and an important guarantee for enterprise growth and expansion. Taking the advancement of efficient tax construction and the Foundation Consolidation Project as the starting point and grasp, Heyuan’s tax authorities will accurately implement tax and fee preferential policies, continuously improve the efficiency of tax and fee services, and steadily promote fair and standardized law enforcement. Working hand in hand with taxpayers and fee payers, we will strive to build a better tax business environment, fully help enterprises reduce costs and increase capital supply, help enterprises handle taxes quickly and simplify procedures, support enterprises in innovation and market expansion, and assist enterprises in preventing risks and stabilizing operation, so as to jointly boost the high-quality development of Heyuan.