On the morning of April 1, the State Taxation Administration Heyuan Municipal Tax Service held the launching ceremony of the 35th National Tax Publicity Month (hereinafter referred to as the Tax Publicity Month) and a face-to-face exchange event between tax authorities and enterprises. More than 50 representatives from Heyuan Municipal Bureau of Justice, Heyuan Federation of Industry and Commerce, Heyuan Bay Area Digital Economy Technology Innovation Center and other relevant departments, mainstream media at provincial and municipal levels, as well as tax-abiding enterprise representatives from all walks of life across the city gathered together to witness the launch of the Tax Publicity Month and conduct candid exchanges on tax services and economic development.

Heyuan Tax Service Unveils Self-developed AI Digital Avatar "Amei"

At 9:30 a.m., the 35th National Tax Publicity Month officially kicked off in Heyuan, witnessed by all guests. It is learned that 2026 is the starting year of the 15th Five-Year Plan and a crucial year for implementing the deployment of the Tax Collection and Administration Foundation Consolidation Project. With the theme of "Taxation · Rule of Law · Fairness", the 35th National Tax Publicity Month takes the opportunity to fully implement the major decisions and arrangements of the Party Central Committee and the State Council, carry out solid tax law popularization, and vigorously publicize the fundamental, pillar, and guarantee role of taxation in national governance. It aims to guide citizens and enterprises to establish a correct concept of tax payment, enhance awareness of tax law compliance, continuously foster a sound tax ecosystem of paying taxes in accordance with the law and operating in compliance with regulations, and create a favorable tax rule-of-law environment for high-quality advancement of tax practice in Chinese-style modernization.

Zhong Kai, Member of the Party Committee and Deputy Director of the State Taxation Administration Heyuan Municipal Tax Service, introduced that taking this publicity month as an opportunity, the municipal tax service will launch eight major activities. These include the tax rule of law co-governance campaign of "Ten-thousand Screens Linkage + Cross-regional Law Popularization", the live broadcast event "People’s Voice Bond Bridge · Tax Service Through Train", the offline activity "Popularizing Social Security Policies to Ten Thousand Households, Facilitating the Public and Benefiting Enterprises with Practical Deeds", and adopting innovative publicity methods featuring the self-developed AI digital avatar "Amei". It will also step up publicity on typical cases of active tax compliance and exposure of tax-related illegal cases, further deepen tax rule of law education based on local conditions, and conduct publicity on improving the construction of a new tax and fee service system. In addition, the municipal tax service will continue to expand service measures for enterprises and the public, make good use of the combined package of tax and fee "policies + services", and make the concept of "Taxation, Rule of Law and Fairness" deeply rooted in people’s hearts.

Listening to Enterprises’ Voices to Explore a New Path for High-quality Development

At the forum, enterprise representatives from industries including electronic equipment manufacturing, chemical product manufacturing, and hydropower generation delivered speeches one after another. They shared experiences in honest tax payment and compliant operation, affirmed the achievements of tax authorities in optimizing tax and fee services, implementing preferential policies and supporting enterprise innovative development, and put forward constructive suggestions on policy implementation, service optimization and business environment improvement. Persons-in-charges of the relevant departments of Heyuan Municipal Tax Service responded to the opinions and suggestions on the spot, and clearly stated that greater importance will be attached to promptly responding to the reasonable demands of taxpayers and fee payers, so as to continuously optimize and improve the quality and efficiency of tax services.

Qiu Huirong, General Manager of Jingdian (Heyuan) Display Technology Co., Ltd., said: "Compliant operation and honest tax payment are important guarantees for our company’s long-term sustainable development. Proactive tax compliance management is also the fundamental requirement for our own operation and development. We will integrate compliance requirements and integrity concepts into the whole process of corporate business operations to achieve sustainable and high-quality development."

During the exchange, Liao Dongfan, Chairman of Heyuan Federation of Industry and Commerce, fully recognized the continuous efforts made by tax authorities in optimizing the business environment and their positive role in serving the development of the private economy. He issued an initiative to the enterprise representatives present: "A fair and rule-of-law tax environment is an important guarantee for enterprise development. Honest operation and tax payment in accordance with the law can not only consolidate the foundation for the healthy development of industries and maintain a fair competitive environment, but also feed back enterprise technological upgrading and industrial ecological innovation, realizing two-way empowerment of compliance and development. It is expected that all entrepreneurs will adhere to compliant operation and act as honest taxpayers, injecting impetus into the integrated upgrading and, green transformation, and quality improvement of Heyuan’s manufacturing industry."

The principal person in charge of Heyuan Municipal Tax Service stated that the rule of law and fairness are prominent embodiments of the optimal business environment and an important guarantee for enterprise growth and expansion. Taking the construction of efficient tax governance and the Foundation Consolidation Project as the starting point, tax authorities in Heyuan will accurately implement tax and fee preferential policies, continuously improve the efficiency of tax and fee services, and steadily promote fair and standardized law enforcement. Working hand in hand with all taxpayers and fee payers, we will strive to build a better tax business environment, fully help enterprises reduce costs and increase capital supply, provide convenient services for faster and streamlined tax handling, fully support enterprises in pursuing innovation and expanding markets, and help enterprises prevent risks and stabilize operations, so as to jointly promote the high-quality development of Heyuan.